by Kelley Noonan
Beautiful You Australia is the event for women, by women combining the best in hair, beauty, fashion, health, anti-ageing and happiness all under the one roof at the Royal Exhibition Building in Melbourne, 13-14 September 2014.
The event is designed to bring the ideals of the Beautiful You Australia website to life through live demos, workshops, styling, pampering, personal care, beauty treatments, makeovers and shopping for real women of all ages.
In addition to the fantastic retail opportunities, the event is focused on “redefining the definition of beauty”, offering a chance for women to tell their stories, to inspire fellow women of all different shapes, sizes, ages and backgrounds.
Beautiful You Australia is the only event of its kind and the ideal opportunity to directly connect with your target market with over 10 000 female consumers expected to attend. When it comes to selling your brand at such an exclusive event, you need to make a lasting first impression to set yourself apart from the 100 major brands also exhibiting.
Focus Productions have extensive experience creating beautiful, engaging and interactive custom exhibit stands to connect with this customer demographic. We have built sophisticated custom stands designed by Darren and Anthony at DNA Design for iconic industry brands such as GHD, Loreal and Revlon.
Stand out from the crowd
Focus Productions have devised a winning formula to ensure you’ll stand out from the crowd at the event:
1. An eye-catching design – Make a visual statement using a combination of vibrant graphics, colours and joinery to draw them in. It is important to keep it clean, simple and straight to the point so the consumers can tell what your product is right away.
2. Unique Interaction – What can you offer your clients that no-one else will at Beautiful You Australia. Once you’ve grabbed their attention, give them something to talk about. You could offer live demostrations, beauty treatments, samples or competitions topped off with friendly face to face communication to give advice and answer any questions.
3. Raise it and Light it – Raised flooring will define your space to ensure that you will be seen. Then it is essential to display your products well with the right lighting.
At Focus Productions we are here to help every step of the way from initial consultation to determine your needs and budget through to design and construction, then set up on the day of the event. We are also happy to assist with advice on how to make the most of your custom stand package and ensure a memorable brand experience for your customers.
Beautiful You Australia is the ultimate beauty event of the year and the best opportunity to get your unique brand noticed by women across Australia. To arrange your custom exhibition stand at Beautiful You Australia, give us a call today on 1300 781 565.