by Kelley Noonan
The ultimate purpose of a Custom Exhibition stand is to create an engaging 3D Brand Experience where attendees step into your allocated space and are immersed in your Company Culture. When you visualise this space – what does that look like, sound like, how do your staff approach visitors, how do attendees experience your products and services, what buzz do you want to create in the atmosphere, how do they interact with the space?
Be purposeful in your planning and ask yourself what is the key product or message that you want to communicate and in that moment when people walk onto your stand – how do you want to represent yourself?
With so many competing brands and products it is more important than ever to stand out from the crowd and engage your clients. It’s all about the Experience!