by Brooke Watts
EduTech 2014 is the largest education technology EXPO in APAC Region. Over 200 exhibitors showcased everything from cutting edge classroom technologies, university campus wi-fi, eLearning tools, video conferencing, to the back-end infrastructure needed to support it all.
Approximately three weeks out of the show opening we won a client over with our exhibition experience. This set us a very challenging task of catching up on the organisation of the show requirements as well as production of our clients’ stand.
To set our client, ‘Cognizant’ apart from the crowd we raised their floor, provided branding, used large stretch fabric banners on a bold free standing wall, iPads and a TV, as well as a massive circular overhanging banner.
The stand was one of the larger stands at the show and was by far one of the highlights. It was open and inviting, and offered charge stations for the crowd to recharge their electronic devices. The stand was in a prime location, viewable from two lounge areas. Our clients, and their potential clients, were all equally as excited as us to see the finished product.
To give you an idea of the stand we built for Cognizant, this is a computer generated image of the stand.