Here at Xzibit we use the terms ‘hero display’ or ‘wow moments’. Every time we design a stand or fitout or museum display we aim to create at least one ‘hero’ and deliver a ‘wow’ experience. Audiovisual displays are frequently the best platform to achieve these results. But how do you create an awesome AV display ?
Much like software or other product developers, we go through stages of research and development and testing. Early stages include establishing the desired outcome, the audience, the message and the most suitable platform. While we’re bandying about these topics, a simple sketch or paper model can help us visualise the possibilities. This wee piece of origami = what if we lined an elevator with LED monitors and displayed cool content on the walls?! What perspective and scale does the experience require? Will the man on the railing be too close to visitors? Why doesn’t he have a torso?
With minimal investment of time and resources we can use these sketches to hash out our opportunities and refine a concept design. The creative team can start drafting preliminary scripts to guide production of the content. Meanwhile, our patient and awesome AV team grapples with all the practical aspects. They can also introduce cutting-edge technology that helps the creative team stretch the exhibit further. All the while, we keep gathering inspo pics, audio and movie files. And sharing ideas and script drafts with the stakeholders to ensure we’re heading the right direction.
Now we jump into the cool stages of development where the reality starts to take shape! Wireframe animations are loaded onto hardware in the office. The AV and creative team can quickly review, discuss and edit the exhibit direction. Having an inhouse ‘AV Land’ with oodles of the latest monitors, LED tiles, media players, and more, makes it easy for the team to test content. #blessed
The above is just a step beyond a wireframe – it helps us confirm scale, pacing, perspective and more. Through analysing these animations, we can finalise the script, achieve approvals and leap into proper content production. Xzibit (and our clients) can be confident though that given the work to date, we’re on track to deliver a hero.