by Kelley Noonan
Why exhibit? The goal of every exhibiting company is to get as many current and potential customers to your stand as possible.
The key to getting people to your event is making contact prior to the Show. Exhibitors should boldly talk to the Event Organiser about opportunities for you to get your Brand on the Show advertising material, sponsor or host a ‘training session’, advertise a give-away for attendees or plan to release a new product. Contact your existing clients and create a buzz about the upcoming show. Plan for success!