by Brooke Watts
From July 31st to August 4, Sydney International Boat Show’s changing circumstances will bring opportunity for greater things and an added sense of excitement. This thrill comes from the decision to expand the exhibition into two locations including the traditional Cockle Bay Marina and the new Sydney Exhibition Centre at Glebe Island; a fully-functioning, world-class exhibition centre designed to accommodate the latest and greatest products from the Australian and international boating industry.
That said, potential exhibitors could find it somewhat challenging with the two locations at this year’s 2014 Sydney International Boat Show. With the help of Focus Productions, the hard work that seems effortless to visitors can now be effortless for you. We will take care of everything from custom stands, hire packages, audio visual, printing and logistics.
Whether your company is set to showcase boats and products on display or a unique activity for customer interaction, Focus Productions have expertise knowledge with each aspect of the planning and construction of custom exhibitions. We can prepare you to make a lasting impression as you exhibit your innovative products and designs alongside Australia’s own ‘heavyweights’ Maritimo, Riviera, Jeanneau, Sunseaker, Hanse and Beneteau, to name but a few.
With more than 200 businesses expected amongst the two sites, including the anticipated MyBoatingLife Stage activity, Marine Precinct, Safety and Education Centre, and Musto Fashion Extravaganza, Focus Productions will present your display markedly different from the traditional exhibition and create a memorable image for potential customer’s to consider long after the event is over.
General Manager for the Boating Industry Association (BIA), Roy Privett has said that the exhibition this year has the highest expectations of visitors than ever before, and 2014’s Sydney International Boat Show is set to offer much more to the visitors: “Visitors to our show expect a little more. They arrive wanting to have their questions answered, to be educated and to be entertained. Our visitors spend a large portion of their days at the show either with their friends or their families – and it’s more than just looking at boats that they come for”.
Focus Productions’ extensive experience in adapting to environments means we can create spaces that educate, engage and entice visitors of all tastes. We accentuate the selling point in your product and create eye-catching marketing designs to reach your target market. We listen carefully to how you want to introduce your brand and can offer innovative interactive creations to engage all customers at this year’s Sydney International Boat Show.
We have perfected the art of creating ‘theme and flow’ and our hardworking and highly skilled team employs a range of inventive storytelling methods to create interactive learning experiences for visitors to the show. Whether you’re boat builders, retailers, engine distributors, yacht brokers, trailer manufacturers, ship chandleries, hire and charter boat operators, marinas, shipwrights, or mechanical and electrical engineers, Focus Productions accommodate to your individuality.
Set yourself apart at 2014’s Sydney International Boat Showwith Focus Production’s support and expertise in exhibit essentials including touchscreen kiosks, interactive display design and fabrication, and custom AV solutions.
To find out more about the Sydney International Boat Show and how your company can make a splash, call us on 1300 781 565.